Case Study
133-Lead Dialer Campaign from County Lis Pendens Data
Initial Situation
- County lis pendens records scattered across multiple clerk websites with no consistent format
- No systematic way to identify pre-foreclosure homeowners before competitors called first
- Manual skip-tracing eating several hours per week with inconsistent results
- No CRM pipeline to track status from raw filing to contacted lead
- Cold calling with zero context on the homeowner or their situation
System Built
Automated county scraper: Daily pulls of lis pendens filings from county clerk sites, normalized into a consistent data structure
Skip-tracing enrichment pipeline: Every filing run through skip-trace lookup adding verified phone numbers, email addresses, and mailing address
CRM integration with custom fields: Each enriched record pushed into the CRM with filing date, property address, loan amount, and contact status fields
Scenario-based dialer scripts: Call scripts written for each pre-foreclosure scenario: recent filing, upcoming auction, post-auction redemption window
133-lead dialer campaign: Full campaign loaded with enriched records, sequenced by filing recency, with callback scheduling built in
Results
- 133 qualified pre-foreclosure leads loaded and ready to dial
- Every record enriched with skip-traced phone number, email, and address
- Custom scripts prepared for each foreclosure scenario
- CRM pipeline tracking every lead from raw filing through contacted status
- Daily scrape running automatically with no manual intervention
- Hours of manual research per week eliminated from the workflow
- Contact data quality higher than manual skip-trace efforts
- Pipeline now repeatable and scalable to additional counties
Key Achievement
Turned scattered public records into a systematized, repeatable lead pipeline. What previously required hours of manual research per week now runs daily without touching it. The 133-lead campaign went from concept to dialer-ready in a single build sprint.
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